What is important to note about company staff magazines (from any industry) is that they do simply convey a chronological version of events within the company. Rather, these publications are usually written, managed, edited and produced by one group of employees within the company. Thus, in my article on the SWG and another by Mike Esbester on the Great Western Railway Magazine (GWRM) in the 1920s, we have both determined that these publications were produced by the Railway Clerks of the companies. Thus, the magazines reflected the views of these groups of individuals.
Subsequently, both magazines aligned themselves with management's goals, as clerks were the only individuals in the industry that realistically had a chance of rising that high in the organisation. This was far more blatant in the developed GWRM, which was trying to promote the GWR management's 'safety campaign.' Yet, in the case of the SWG this was more subtle, for example the editors placed the financial success of the company on page one. In addition, both magazines did not allow any criticism of the company's performance. Thus, in Mike's words, the staff that wrote and edited both magazines were 'socialised in the clerical-managerial context,' and this was expressed through the pages of the magazine.
More work needs to be done in this field, but it is interesting to think how past staff magazines may have the ability to tell the historian what railway company employees were thinking...
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